The latest track from Japanese newcomer Rei Brown sees him combine his talents with the writing skills of Joji and Keshi. ‘Forever’ kicks off with subtle guitars and soft vocals, before morphing into a dreamy, lo-fi R&B cut. While the smooth track is far from cheesy, Rei Brown explains that the idea came from an attempt “to write cheesy pop songs.” He continues: “[We] ended up with a verse/chorus that we really liked. It lived on my phone as a voice memo for years. In 2019 I met up with Keshi for the first time when he was visiting New York. I played him the voice memo, he sang the hook back to me, and I knew right away that I wanted his help finishing the song.” His music has been championed around the world over the last few years, and he’s only going from strength to strength. -Dan Peeke